Realisatie: Yonit - Copyright © 2019
Can you imagine never drinking coffee again? Well, this is not far from reality. A wide variety of complex and systemic environmental and socio-economic issues are jeopardizing the future of coffee production. Price volatility, climate change and recurring outbreaks of pests and diseases threaten a structurally increasing global supply of good quality coffee. Due to a lack of sector coordination the performance data of interventions is not compared. To avoid a collapse of the coffee sector, stakeholders need to coordinate their interventions. For this reason, NewForesight supported the Global Coffee Platform (GCP) uniting 300 public and private sector members from 41 countries with common vision for the sector.
Sustainability stress factors like poverty, labor shortages and climate change, bring shocks and surprises to those doing business in coffee, negatively affecting companies, governments, traders and farmers alike. For this reason, IDH, 4C and the International Coffee Organization (ICO) engaged the major stakeholders in the coffee sector to develop the Vision2020. NewForesight was assigned to design this umbrella approach uniting the sector. This overarching strategy enabled stakeholders to shape, steer, communicate and report on the sectors goals and activities.
Following this vision, NewForesight supported merge of IDH’s coffee program with 4C into the Global Coffee Platform that carries the Vision2020. To grow the sustainability movement in the coffee sector, the GCP required a clear showcase of the benefits for collaboration. Together with the newly appointed GCP team NewForesight identified important client groups for the partnership and what they need to transform the sector. This included new business opportunities, increased value of corporate sustainability, strengthened stakeholder relations, and increased accountability between stakeholders. The open and inclusive new organization will continue to lead the coffee sector towards long-term sustainability by facilitating three core functions:
To learn more about the activities of GCP global to local, head to their website or check out this video:
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