Our people

Our values

The foundation of NewForesight is a set of values. They guide us in our projects and on the work floor.

We create lasting impact, together with our clients

  • Sustainability – We are passionate about solving complex sustainability challenges
  • Commitment – We are dedicated to serving our clients and delivering quality outcomes
  • Collaboration – We seek diversity and synergy in perspectives and partners

We tell it like it is

  • Integrity – We say what we do and do what we say
  • Courage – We challenge the status quo
  • Respect – We operate on the basis of mutual respect and support

We own it and grow it

  • Ownership – We always take responsibility for our actions and outcomes
  • Innovation – We are innovative in our methods and ways of working
  • Growth – We invest in professional and personal growth, as individuals and as a team



The team

Our people are a reflection of our values. We are a dedicated group of professionals who are passionate about tackling tough sustainability challenges. We believe that the best ideas come from bringing together a broad range of perspectives. Our diverse team consists of strong individuals who each contribute in their own way to the final solution.

Meet our people:


Lucas Simons


Chief Inspiration

A brainstorm with our CEO and founder is like entering a tornado of ideas. His book Changing the Food Game  is an example of how these ideas can become reality, create momentum and drive lasting change. To get an idea of how Lucas is translating his ideas into sustainable sector transformations, his TedX talk can be seen here. It is this kind of visionary leadership that has driven the strategies and successes of many of our flagship projects.

CocoaAction: read about how the third phase of market transformation can be organized.
Organic Cotton Accelerator: see how the combination of facilitation, strategy and technical knowledge can drive momentum and change.
Service Delivery Models: find out how business case thinking and economic modelling can ignite innovation.

Lucas is always seeking sustainability solutions in the market. Previously, Lucas was the first director of UTZ CERTIFIED (2002-2008) – a leading global certification and sustainability standard organization for sustainable coffee, cocoa and tea. Besides NewForesight, he founded SCOPEinsight, which is a farmer organization assessment company bridging the gap between professional farmer organizations, markets and sources of finance. He also established Explorement which invests in social entrepreneurs who dream big, think global and act local. At present, he is also dedicating his time to launching ThrivingCoalitions.

His sustainability efforts do not go unnoticed. In 2011, he was honored as Young Global Leader by the World Economic Forum for his commitment and accomplishments in the field of sustainable trade, agriculture and rural development. In 2013, he became an Ashoka Fellow for his pioneering role as a social entrepreneur and a systemic change maker. And in February 2015, Lucas was announced as a member of the Clinton Global Initiative (CGI) – an initiative of the Clinton Foundation which convenes global leaders to create and implement solutions to the world’s most pressing challenges.

Lucas holds an MSc in Environmental Hygiene from Wageningen University and an MBA with merit from Tias-Nimbas Graduate School of Management.

Contact Tessa if you would like to invite Lucas to inspire your organization, your company or your students. He loves to teach at (business) universities or stir up a board room.

Email: lucas.simons@newforesight.com
LinkedIn: http://nl.linkedin.com/in/lucassimons
Skype: lucas.simons

Wouter-Jan Schouten


Food Transition Orchestrator

Our seasoned senior advisor Wouter-Jan has over 20 years of experience in management consulting at The Boston Consulting Group. He has worked with many of Europe’s leading companies in the consumer products, agro and food industries across Europe, Asia and Africa. He also supported the top team of the Dutch Agro-Food sector in setting the pre-competitive sector agenda in 2011. Wouter-Jan holds an MSc in Business Administration from the Erasmus University in Rotterdam.

Combining his network and expertise with NewForesight thinking has already proved to be a winning combination. This is exemplified in the  “New Horizons for the Transitioning of our Food System” report which has been initiated by Wouter-Jan and jointly prepared by teams from NewForesight, Commonland, and The Boston Consulting Group. The report argues that the pressing challenges facing our food system can be translated into opportunities if we change our prevailing logic and adopt a holistic approach towards the food transition . The report gives us a clear mandate to engage (new) clients in our work.

Besides his role as a Senior Advisor at NewForesight, Wouter-Jan is also the theme director for Food Chain Sustainability and Dynamics at the Top Institute Food and Nutrition (TiFN).

Contact Wouter-Jan if you would like to know more about the report From Challenge to Opportunity, and how it could help you contribute to the global food transition.

Email: wouter-jan.schouten@newforesight.com
LinkedIn: https://nl.linkedin.com/pub/wouter-jan-schouten/4/ab3/960
Skype: live:wenb.schouten

Joost Gorter


Inspirational Strategist

If you are looking for that ‘’oh, wow, never thought of it that way’’ moment, it is time to talk to our senior consultant Joost. He is our in-house specialist for finding new perspectives and alternative routes that can give you the business edge you were aiming for.

Previously, Joost has worked for the World Bank, GIZ, USAID, the United Nations and the Dutch Government, amongst others; in locations including Washington DC, China, Afghanistan and Bangladesh. Joost obtained an MA with honors in International Relations and Economics from the Johns Hopkins University School of Advanced International Studies (SAIS) on a Fulbright Scholarship, and holds an MA in History from the University of Amsterdam. His varied background has shaped his unique perspective and charming wit that has given many of our clients the inspiration they need to take their sustainability strategy to the next level.

Joost has been involved in the initial phase of several sustainable market transformations, principally in agri-commodity sectors such as coffee, cocoa and cotton. He has helped structure sector-wide coalitions that have transformed the entire sector towards more sustainable practices, and has continued to work with these coalitions to design strategies that can scale-up their potential. Joost supported the Sustainable Coffee Program as interim manager throughout its development phase, and did so again after its merger with the 4C Association to form the Global Coffee Platform. He also managed the start-up phase of CocoaAction with the World Cocoa Foundation,  as well as for the Organic Cotton Accelerator  with a group of companies and foundations.

For instant inspiration, read this publication that Joost has contributed to on how to drive a sector transformation.

Contact Joost if you are looking for ideas and somebody who can translate your sustainability ideas into action.

Email: joost.gorter@newforesight.com
LinkedIn: http://nl.linkedin.com/in/joostgorter
Skype: jgorter

William Saab


Random Number Generator

Will is our analytical mastermind. The insightful models he creates lay the groundwork for winning sustainability strategies and services. As a consultant at NewForesight, he leads our work in economic and quantitative analysis, which includes building dynamic models to measure the agronomic and/or economic impact at farm, company, and sector level; and statistical analysis of impact data. Will uses the insights from these models to translate sustainability strategies into long-term roadmaps and practical interventions.

For IDH’s Service Delivery Models study, Will analyzed the economic sustainability and impact of sustainability programs on the farm, service provider and investor levels across companies in the cocoa, coffee, and spices sectors in different geographies.

In CocoaAction, his Farmer Economic Model helped cocoa sector stakeholders to understand the long-term effect of their interventions on the farmer business case, which has played an important part in building momentum for sustainability in the cocoa industry.

Will’s background as a strategy consultant with Booz & Company gives him a solid base upon which to build sustainability solutions for NewForesight. Previously, he was based in Lebanon and the Netherlands, where he supported both public (incl. education, healthcare, labor policy) and private (incl. FMCG, finance, oil & gas) clients. Will has an MA with honors in International Relations and Economics from the Johns Hopkins University School of Advanced International Studies (SAIS) and an MA with first class honors in Social and Political Sciences from the University of Cambridge.

Contact Will if you are interested in economic modelling: from farm to sector level.

Email: william.saab@newforesight.com
LinkedIn: https://www.linkedin.com/in/williamsaab
Skype: will.saab

Hilde van Duijn


Strategic Engineer

Our consultant Hilde knows how to construct a solid base for any project to succeed. Building on seven years of experience with the engineering and project management consultancy Royal HaskoningDHV, she is skilled in designing both the strategic foundations of sustainability projects as well as the tools for implementation. Hilde holds a MSc in System Engineering, Policy Analysis and Management from the Technical University in Delft.

Her visionary and practical thinking was put into practice with her work for the Global Coffee Platform, where she refined their strategy towards a more sustainable sector, and translated this into a value proposition for members. In the organic cotton sector, Hilde also acted as a catalyst for change through her contribution to the strategy for the Organic Cotton Accelerator, and the rolling out of interventions to increase transparency and traceability in the sector. For a better understanding of how traceability can contribute to integrity and sector sustainability, you can read her article on the subject.

Contact Hilde if you want to know how you can come to a robust strategy and impactful tools for your sustainability objectives.

Email: hilde.vanduijn@newforesight.com
LinkedIn: https://www.linkedin.com/pub/hilde-van-duijn/5/2b0/1b2
Skype: hildevanduijn

Sharon Hesp


Convening Queen

Besides her genuine interest in people, Sharon’s multilingual and soft skills enable her to connect with people from a variety of backgrounds. She is able to deliver bridge-building solutions, and effectively convene stakeholders and align them around a shared purpose and goals. For example, for the World Cocoa Foundation she coordinated the input of all CocoaActioncompanies on the upcoming ISO standard for sustainable and traceable cocoa. She enabled the companies to speak with one voice, and expanded the reach and impact of this groundbreaking industry sustainability strategy.

In her present role as Program Director for the Organic Cotton Accelerator, she focuses on growing the demand for organic cotton through enhancing the business case for all sector stakeholders. Collaboration is key to her work – how to promote more efficiency and integrity in the value chain, open the door to business opportunities for all sector stakeholders and preserve and enhance natural capital.

Besides her work as a NewForesight consultant, Sharon is currently a member of the international board of directors of the NGO VECO International. At NewForesight, she uses her expertise to drive work with not-for-profit organizations, and with the companies that wish to engage with them, by designing joint strategies that tackle tough sustainability challenges.

Sharon has a MA in Environmental and Social Science from Utrecht University.

Contact Sharon if you are looking to join the organic cotton movement, or if you are an NGO or company that seeks to enhance your sustainability impact.

Email: sharon.hesp@newforesight.com
LinkedIn: http://nl.linkedin.com/in/sharonhesp/
Skype: sharon.hesp

Bart Vollaard


Bridge-Building Biologist

Our in-house biologist Bart knows how to balance different needs and interests, and how to get stakeholders aligned on a strategy or program. As a NewForesight consultant, he has worked on many of our sector changing projects in coffee, cocoa, cotton and sugarcane.

Bart has mostly worked on strategy and program design, governance and business model development for a number of multi-stakeholder initiatives and standards such as CocoaAction, the 4C Association, Bonsucro, and the Indonesian Cocoa Sustainability Partnership. Currently, as Program Director for the Organic Cotton Accelerator, he drives the OCA farm-level interventions and seeds program in India, which is focused on improving the business case for organic cotton farmers. Read more about this here.

The delivery of the future strategy of the 4C Association, which led to the birth of the Global Coffee Platform, marked a new step forward for sustainability thinking in the coffee sector. In this visionary project, Bart’s practical work in standards and accreditation, as well as M&E systems and results frameworks, has played a crucial role in contributing towards tackling the tough sustainability challenges in this sector.

Bart holds an MSc with honors in Natural Resources Management and a BA with honors in Biology.

Contact Bart if you wish to learn more about practical solutions on the road to sustainability, or if you would like to learn about seeds and cotton farmers – especially with regards to creating farmer opportunities.

Email: bart.vollaard@newforesight.com
LinkedIn: https://www.linkedin.com/in/bartvollaard
Skype: bartvollaard

Guus ter Haar


Positive Impact Provocateur

Guus’ work revolves around positive impact. Through holistic strategies, shared goals and convincing communication, he manages to encourage even the sceptics to join him. He also knows how to drive projects and people towards having real world impact, evidenced by his leading role in the Green Protein Alliance—a major multi-stakeholder collaborative effort with the goal of accelerating the transition towards a sustainable food system through increased consumption of vegetable protein.

After several months of development and stakeholder engagement, the GPA was successfully launched in June 2016, with the commitment of fourteen market players, two knowledge partners, and the support of the Dutch Government. Through his ongoing dedication to the GPA, as well as future involvement in the initiative, Guus enabled NewForesight to add another game-changing sustainability strategy to its track record, this time in the wider field of agro-food.

At NewForesight, Guus also co-leads our (strategic) communications work, building on his previous experience as a communication strategy consultant at Schuttelaar & Partners. He is the lead author of two chapters in an upcoming Springer publication on natural resource management, which lays out NewForesight’s vision on the future of voluntary sustainability standards. Guus holds an MSc in Science & Business Management and a BSc in Biology.

Contact Guus if you want to know how to turn your vision of sustainability into business value through development of comprehensive strategies, strong value propositioning, and organizational models to support implementation.

Email: guus.terhaar@newforesight.com
LinkedIn: https://nl.linkedin.com/in/guusterhaar
Skype: guusterhaar

Wouter van Monsjou


Lean Green Insights Machine

When in need of a quantitative sustainability analysis, who do you call? NewForesight analyst Wouter’s quantitative mind and skillset are impressive. The insights derived from his statistical and sensitivity analyses have helped to develop sustainability strategies and business models for many of our clients who operate in agro-commodity supply chains.

Wouter has played an important part in designing IDH’s Service Delivery Model methodologywhich is increasingly gaining recognition and traction. His analysis of the long-term effects of interventions targeted at improving the farmer business case has provided an important knowledge base for designing service improvements that will positively impact hundreds of thousands of farmers’ worldwide. An example of a case report can be found here.

Additionally, for the Organic Cotton Accelerator, Wouter has worked on economic modeling in order to contribute towards a better understanding of the business case of the farmer, and to help design interventions that will improve it.

Wouter holds an MSc in Business Administration from the University of Amsterdam.

Email: wouter.vanmonsjou@newforesight.com
LinkedIn: https://www.linkedin.com/in/woutervanmonsjou
Skype: wouter.newforesight

Niko Wojtynia


Bold Thinker

Niko is curious and eager to develop new thinking, and to create opportunities for sustainability. As an analyst at NewForesight, Niko is always the first to dive deep into methods and approaches that will suit the needs of our clients. He is involved in the development of many new methods and approaches at NewForesight, principally focusing on the sustainability challenges which revolve around farmer livelihoods, land degradation and rural agricultural development.

For the Organic Cotton Accelerator, Niko supported the team in strategy and program development. At the TE Sustainability Conference in Hamburg, Niko shared his bold ideas with industry stakeholders in his home country of Germany.

Niko has also been an important contributor to the “New Horizons for the Transitioning of our Food System” report. This report has been jointly prepared by teams from NewForesight, Commonland, and The Boston Consulting Group, and argues that the food transition not only offers some of the biggest challenges mankind has ever faced, but offers significant opportunities for businesses, farmers, society and the planet.

Niko has an MSc in Environmental Sciences and Policy from the Central European University in Budapest and a BA from University College Utrecht.

Email: niko.wojtynia@newforesight.com
LinkedIn: https://www.linkedin.com/in/nwojtynia
Skype: niko.wojtynia

Matthijs Maas


Inquisitive Wordsmith

Having read over 2,000 articles annually for the last few years, it is safe to say that Matthijs has a broad interest. All of this information and more is turned into insightful analyses that benefit many of our projects at NewForesight. Matthijs also uses his writing skills to contribute to several NewForesight reports and papers, such as the “New Horizons for the Transitioning of our Food System” report and articles like this one for the Organic Cotton Accelerator on sourcing strategies and practices.

Matthijs is also providing important support to the program development and implementation of the Organic Cotton Accelerator, as well as putting his knowledge and skills to use in IDH’s Service Delivery Model Study.

Besides his work as an Analyst at NewForesight, Matthijs is a Junior Associate at the Global Catastrophic Risks Institute, where his research focuses on safeguarding global food security. Matthijs holds a Bachelor of Arts (cum laude) from University College Utrecht, and an MA with distinction in International Relations from the University of Edinburgh.

Email: matthijs.maas@newforesight.com
LinkedIn: nl.linkedin.com/in/matthijsmaas/
Skype: matthijs.maas

Silvana Paniagua


Creative Strategist

Silvana turns our thoughts and theories into telling visuals. As an associate consultant she is based in Madrid but indispensable to our team. Her creativity seems to know no boundaries. She developed the visuals used in CocoaAction and the Organic Cotton Accelerator, amongst many other projects.

Silvana’s strategic mind complements her creative talents. She has been part of CocoaAction since its inception, and contributed to the foundational thinking that led to one of the most comprehensive industry sustainability strategies across the globe. Currently, she is focusing on the coffee sector, where she is working on a coffee strategy for Tchibo, which will lead to a practical roadmap and targeted interventions.

Silvana has a BA in Architecture from ITESM (Instituto Tecnologico y de Estudios superiores de Monterrey) in Mexico, and an MSc in Engineering at the Technical University in Delft. She is also currently pursuing a PhD in sustainability-driven projects at the Delft Institute of Technology.

Contact Silvana if you are looking for creative solutions for your sustainability goals.

Email: silvana.paniagua@newforesight.com
LinkedIn: https://es.linkedin.com/in/silvanapaniagua
Skype: silvana.paniagua.tufinio

Pauline van Benthem


Legal Lady

With the law on her side, Pauline graciously guides us through any bureaucratic minefield. She makes sure that all the paperwork is in order, both for us and for our clients.

Pauline draws on her long-standing experience as a lawyer. Her services extend beyond making sure NewForesight complies with legal requirements. She also contributes to those projects where our clients need legal support. Pauline has provided legal expertise for the Organic Cotton Accelerator and the Green Protein Alliance amongst others. Her services are key to establishing legally sound multi-stakeholder organizations and governance structures.

Pauline has a Master of Laws from Leiden University. She was admitted to the European Bar in 1984.

Email: pauline.vanbenthem@newforesight.com
LinkedIn: https://nl.linkedin.com/in/paulinevanbenthem
Skype: pauline.van.benthem

Tessa van der Meiden


Office Ninja

Sustainable market transformations are dynamic and unpredictable, as can be a day in our office. Amidst the fast-paced nature of our daily operations, our office manager Tessa is our safe haven. She ensures that NewForesight and its sister organization SCOPEinsight function like well-oiled machines, as she masters the skill of juggling the different needs and perspectives of our organisations.

Tessa is driven to work for positive impact. Before joining us at NewForesight, she worked for over 6 years at an international not-for-profit organization which focused on making quality healthcare accessible and affordable for low- and middle-income countries. Tessa believes in the people behind impact and finding opportunities to empower them. She has been a driving force in our HR and recruitment policies, and is often the one that helps take the final decision on a candidate.

Tessa studied Tourism Management at Schoevers in Amsterdam.

Contact Tessa if you would like to know more about our recruitment strategy or for general information requests.

Email: tessa.vandermeiden@newforesight.com
LinkedIn: https://www.linkedin.com/in/tessavandermeiden
Skype: tessavandermeiden

Your career

NewForesight is committed to drawing together talented and driven people from a range of backgrounds and origins. The company has been growing since it was founded in 2008 and we are constantly on the look-out for professional and creative people to join our team.

We offer unique opportunities for individuals who are dedicated to creating significant sustainability impact on a global scale, while we also invest in your own personal development with a steep learning curve.

To make sure our work stays cutting-edge and our people continue to grow as individuals and as consultants, the company has a strong focus on training and development. We invest in both personal and team development through coaching, training and internal mentoring.

What we offer:

  • Delineation of the responsibilities and opportunities for team members at each level within our organization, and a support system (including mentoring, training, evaluations) to help our people grow and mature personally and professionally
  • An internal training program to help our analysts develop their skills, with trainings tailored to the different levels within our organization
  • Opportunities for external training where appropriate
  • 360-degree assessments twice a year, where development needs and career development opportunities are identified

What are we currently looking for:

We are part of a family of four dynamic, fast growing companies all taking on tough sustainability challenges. This family is currently looking for an Office Assistant & (financial) administration assistant (a fulltime and  combined function) that is up for this challenge!

For young, high potential change makers, NewForesight offers a 6-month Junior Analyst Program. Promising recent graduates can apply throughout the year. Interested to learn more before you apply? Check out our ‘Young Agents of Change‘ events!


The NewForesight Junior Analyst Program

For young and high potential candidates, NewForesight offers a 6-month Junior Analyst program. Promising recent graduates can apply throughout the year.

Junior Analysts:

  • Work on at least 2 projects during their 6 months at NewForesight
  • Are assigned an experienced consultant as a mentor to help them identify their development priorities, and to ensure they have the opportunity to work on these
  • Attend at least 2 internal trainings during their period at NewForesight
  • Have the opportunity to grow within the organization, with most of our current analysts being hired after completing this program.

If you are looking to jumpstart your career in sustainability and think that you have the potential to join our team, keep an eye on our website for Junior Analyst opening and join our Young Agent of Change events to get to know more about NewForesight!

Meet our current Junior Analysts:


Jennifer Morton

Jennifer is from Scotland and she has a First Class Honors degree in International Relations from the University of St Andrews. She is currently working towards a part-time MSc in Corporate Social Responsibility with Sustainable Development. Previously, she worked for the Asia-Europe Foundation (ASEF) in Singapore, where she wrote publications focused on national implementation strategies of the Sustainable Development Goals (SDGs).

Jennifer joined us to build on her knowledge of how the systemic drivers of unsustainable outcomes can be identified and changed. She is interested in the changing nature of global governance, and in particular the intersection between corporate responsibility and institutionalization. While at NewForesight, she is working on a diverse array of projects, and hopes specifically to improve her quantitative and visualization skills.

“The best part of working at NewForesight is the people. My colleagues are all highly intelligent, driven and committed individuals and the organization encourages you to explore what you as an individual can offer to NewForesight. I am given real responsibilities on the projects I am working on, and I know I have a great deal to learn from my colleagues over the next six months.”

Andrea smallAndrea Viviers

Andrea is from South Africa, where she obtained her Honors degree in Forensic Accounting at North-West University, and undertook a Corporate Compliance traineeship at Toyota. In 2015, she moved to the Netherlands where she completed her MSc in Business Administration at TIAS School for Business and Society, followed by an internship focusing on alignment with the Sustainable Development Goals (SDG) at Maastricht School of Management (MSM).

At NewForesight, Andrea is interested in developing the skills necessary to ensure that sustainability, trust and integrity are integrated in every aspect of a business. She is working on two of our flagship projects—CocoaAction and the Organic Cotton Accelerator—to achieve her learning goals.

“NewForesight has a unique atmosphere. It challenges boundaries and exemplifies the notion that people make a company! I am excited to be part of this team and I look forward to learn from my colleagues, and to contribute to the field of sustainability.”


Filipe Di Matteo

Filipe is from Brazil, where he obtained an International Relations Bachelor from the Federal Fluminense University. In 2012, he moved to the Netherlands to pursue an MSc in Sustainable Development and International Development at Utrecht University, during which he undertook a research internship in Mozambique. Currently, he is concluding his PhD thesis on inclusive agribusiness models in Mozambique for the International Development Studies group at Utrecht University.

At NewForesight, Filipe hopes to improve his professional and practical knowledge about sustainability in agricultural value chains, and to apply his experience about inclusive business models. Filipe also hopes to improve his quantitative data analysis skills.

“After my interview at NewForesight, I felt encouraged and inspired to take this opportunity to work in the sustainability sector. At NewForesight, my colleagues are driven by change-making; and it seems that the potential to grow, both personally and professionally, is immeasurable.”


Young Agents of Change events

If you’ve ever wondered what a day in the life of a sustainability strategy consultant looks like, want to see how top-level sustainability thinking is applied in a real-life setting, and are you looking for an opportunity to create significant sustainability impact on a global scale?Then our Young Agents of Change events are perfect for you! For these events we invite a select group of recent graduates at the start of their careers, to challenge themselves, learn about real-life sustainability topics, and ask critical questions. These events are a way to get to know young people interested in working at NewForesight and we obtain our Junior Analysts from our Young Agents of Change events. Keep an eye on this page for our next YAoC-event or leave your contact details here so you get reminded of our upcoming events.