NewForesight is frequently asked to lecture on sustainable market transformation. In line with this a course on sustainable market transformation has been developed for fulltime and executive MBA students at TIAS Business School. The two-day course, taught to forty students, consists of a lecture in which CEO and Founder Lucas Simons explains the theory elaborated on in his book Changing the Food Game, and gives examples of how this theory is put into practice by NewForesight. The course is interactive and students choose an economic sector they are passionate about to think how a sustainable market transformation can be applied here. Lucas was very pleased with the first round of students he taught: “The results were spectacular; the students were very engaged and inspired.”

We have had excellent TIAS Business School students doing internships at NewForesight, as well as at our sister organization SCOPEinsight. That is why we yearly present ourselves at the TIAS Company Day. On March 20 consultant Sharon Hesp introduced the organization and lectured on the basic principles of a system’s approach and how this applies to a sustainable market transformation. We were pleased to receive promising new intern applications afterwards. We aim to inspire students with our thought leadership on sustainable market transformation, and to provide a place for development for motivated students hoping to make a change. We like to contribute to giving future transformational leaders the tools needed to make a structural sustainable change.

Lucas also teaches at HAS College in Den Bosch and business school Nyenroode. HAS College is a college specialized in Agriculture, Food and Habitat, and Nyenroode is a private business University in the Netherlands focused on international business. In addition, Changing the Food Game is used as teaching material for the Advanced Corporate Strategy course at Maastricht School of Management. NewForesight believes that to ignite sustainable market transformations, all stakeholders need to be involved. Systemic change will not happen if only one stakeholder is pushing for it. Business, government, and civil society all need to work together. Lecturing and interacting with students at institutions that are educating the next generation of business leaders like TIAS, HAS and Nyenroode is part of our contribution to systemic change and a sustainable future.