What gets measured gets done: Four success factors to effectively incorporate performance measurement
As a professional in the field of sustainability, measuring performance is all around you and with the ‘beyond certification’ debate in full swing, reporting on output level is no longer enough. More than ever, performance measurement is considered a driver for change that can serve as a tool to guide decision-making and help organizations achieve their goals in sustainability more efficiently and effectively. As mentioned in our recent blog on the Key Elements of Sustainable Market Transformation, performance measurement should be part of a holistic approach, and should itself be subject to continuous improvement. But how can you effectively integrate this in your organization?