Newforesight strengthens management team with new Business Director

NewForesight Consultancy today proudly announces the appointment of Koen Nouws Keij as Business Director. Koen will lead the (international) growth strategy of NewForesight, the extension into other domains, will oversee the company’s strategic partnership agreements and product-market offering of its different leading practices.

“NewForesight has an ambitious growth plan to be able to make a bigger impact in the world. Koen brings decades of senior executive experience as former managing partner of consultancy firm in food and agri sector as well as in the retail and private sector, that will help us reach our goals faster. We are very excited to have him join our mission” saysLucas Simons , CEO & Founder Newforesight

About Koen Nouws Keij

Koen worked for more than 10 years in marketing & sales positions in the world of multinationals and A-brands. After graduating in Food Technology and Business Administration, he started as an international account manager forthe French dairy multinational Bongrain – Savencia. Followed by working as a brand manager for FrieslandCampina. In a previous role Koen was managing partner of Green Seed group, an International consultancy firm including 9 international offices in Europe and 1 in USA focused on the Food & Drink industry, International business development strategy, market research, food innovation, marketing & sales management, PR & promotions. In addition, he has worked for more than 15 years as an entrepreneur and business consultant for and with small and large organizations in the agrofood and health sector. As an entrepreneur, he was involved in founding and growing various profit and non-profit organizations. He is the founder and former CEO of the Diverzio foundation that is active in the making of healthy, delicious and sustainable food available to patients, residents, professionals and visitors in institutions. Currently he has also a part-time role as an advisor and business coach at the OndernemersLift+ foundation that supports students, starters, entrepreneurs and promising initiatives by helping them set up and expand their business.

Koen Nouws Keij: ‘It’s my pleasure and honor to be part of the management team so I can share my knowledge, skills and network with Newforesight’s partners, clients and colleagues. I look forward to solving issues in the areas of sustainability, transition, innovation and business development that generates national and global impact. With the potential to make this world a better, healthier and more sustainable place. NewForesight’s company mission, growth ambition and leading position match my ambition, experience and personality.’


Koen Nouws Keij
Tel. +31 6 20248499

Founded in 2009, NewForesight is a strategy consulting firm dedicated to unlocking transformative potential. Together with clients Newforesight designs structural, effective and long-term sustainability solutions that make business sense. The organization has partnered with leading companies, civil society organizations, governments and multi-stakeholder platforms to drive transitions in over 15 sectors and 20 countries. NewForesight delivers various solutions needed for individual stakeholders and coalitions to drive sustainable change.