Laurisa is a marketing and communications professional who turns complex ideas into clear, compelling stories. At NewForesight, she shapes the narrative behind our transition work, builds the brand, and creates meaningful connections with audiences worldwide. With a background spanning hospitality, creative agencies, and entertainment, she brings strategic insight, creativity, and a human-centred approach to every project.

As Marketing & Communications Manager at NewForesight, Laurisa leads the strategic storytelling that supports our mission to accelerate global sustainability transitions. She believes that great marketing is about understanding the “why” behind the message and making it resonate. Her passion lies in transforming complex ideas into engaging narratives that connect with people and inspire action.

Laurisa’s career path has been anything but linear and this is her greatest strength. From managing a business in the entertainment industry to driving marketing strategy in the agency world and later integrating operations with branding in the hospitality and entertainment sector, she has built a versatile skillset rooted in leadership, creativity, and operational understanding. Today, she brings this breadth of experience to NewForesight, helping to position the organisation as a global authority on systemic sustainability transitions and building a community of changemakers.

In More Detail

• Laurisa has strong expertise in strategy, digital marketing, narrative development, and content creation across sectors.
• She has spent over five years supporting brands across hospitality, entertainment, retail and finance
• She managed multi-industry client portfolios in an agency setting, sharpening her strategic marketing capability and relationship-driven approach.
• As a regional manager, she combined operations with brand building to grow regional presence in the hospitality and entertainment market.
• Her early leadership experience in the entertainment industry shaped her strong grounding in customer experience, operations, and business management.
• Laurisa holds a BCom in Marketing Management, a BCom Honours in Business & Marketing, and a Professional Diploma in Digital Marketing.