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Changing the Game

Changing the Game is the practical entry point into the TransMission transition framework.

It brings together a book, a four-day intensive course and keynote speaking to help leaders understand, design and accelerate system change.

Across sectors such as food and agriculture, energy, construction, logistics, ICT, textiles and health, the core challenge is the same: to structurally redesign markets so they become sustainable, circular, regenerative, inclusive and fair. Changing the Game gives you the language, models and tools to do exactly that.

About The Course

Changing the Game is a four-day intensive course for project leaders, managers and decision makers who want to initiate and lead complex transitions in their own systems.

The course is built around the TransMission framework, a mission driven transition approach that combines leading transition theories with more than 20 years of practical experience in market transformation. Hundreds of change leaders have already taken this course and it consistently receives outstanding feedback.

This course will help you:

  • Understand why tough sustainability challenges occur and persist
  • Recognise the system dynamics and market forces behind them
  • Use practical tools and strategies to tackle these issues head on
  • See which phase your sector or market is in and what that means for your strategy
  • Strengthen your leadership mindset so you can communicate with conviction and act decisively

Why this course is unique

Clear and action oriented

The course makes complex transition theory understandable and practical. It combines interactive teaching with concrete tools and outcomes you can apply immediately.

Grounded in theory and real practice

The content is based on robust academic work and decades of hands-on experience in multiple sectors and regions.

Focused on leadership and mindset

Only part of success comes from the right strategy. The rest is leadership. The course actively builds the courage, clarity and confidence needed to lead change anywhere in the system.

Our Trainers

You are trained directly by the authors of Changing the Game:

Lucas Simons

Founder of NewForesight and SCOPEinsight, with more than 20 years of experience in business and sustainable leadership. Lucas is an award winning advisor to organisations such as the World Economic Forum, Ashoka and the Clinton Global Initiative.

He is the author of Changing the Food Game (2014) and co-author of Changing the Game (2020) and is known for delivering real system change in global value chains.

André Nijhof

 Professor of Sustainable Business and Stewardship at Nyenrode Business Universiteit. André focuses on embedding sustainable entrepreneurship into core business processes.

He leads several executive education programmes and teaches in MSc and MBA programmes at Nyenrode. He has supervised numerous PhD studies and authored and co-authored many publications on sustainability and stewardship.

Practical information

Next course dates (The Netherlands)

  • 3 February 2026
  • 12 March 2026
  • 16 April 2026
  • 19 May 2026

Location
Nyenrode Business Universiteit, Straatweg 25,
3621 BG Breukelen, The Netherlands

Register for the course

Course FAQs

What are the costs of the course?

The four-day course fee is €4,490 (excluding VAT). This includes a copy of the book Changing the Game by Lucas Simons and André Nijhof.

We strongly recommend attending with more than one person from your organisation to increase the chance of successful implementation. Each additional participant from the same organisation receives a 25% discount. Payment is due in full before the course starts. If you experience any difficulties with payment, please contact us.

The course runs in the Netherlands on the dates listed above, usually in spring and autumn. Additional courses will be organised abroad. Dates and locations will be announced once confirmed.
In-company trainings are also possible. We are currently developing a one-day executive course. Updates will be shared through our newsletter.

For questions about current or future options, contact: info@leadsustainablechange.org

The four-day course is taught in Dutch when there are no English-speaking participants. For in-company training we can deliver in both Dutch and English.

The course is open to people working in sustainability who want to achieve structural change. It is especially relevant for managers, leaders and practitioners in any sector, market or type of organisation.

If you are new to sustainability, we recommend first reading Changing the Game to familiarise yourself with the concepts.

This course is relevant if you recognise statements such as:

  • We have worked on the same issues for years but do not achieve structural change.
  • Our current sustainability strategies seem stuck in pilots and projects.
  • We do not know when to collaborate and when to move alone.
  • We talk a lot about change but struggle to decide what to do.
  • Different actors blame each other and pursue separate solutions.
  • We do not even share the same definition of the problem.
  • We are not addressing the root causes and I am unsure what my role should be.

If this feels familiar, this course is designed for you.

The best preparation is to read Changing the Game and explore the articles on this website. After registration you will receive preparatory assignments.

We also invite you to come with an open mind, ready to learn and unlearn, and to step into your leadership role with a concrete plan.

You will:

  • Understand the underlying causes of sustainability problems and see news and sector developments through a new lens
  • Learn who needs to do what and when across the four phases of transition
  • Be able to distinguish between activity and effective action that moves the system forward
  • Leave with a practical plan you can apply in your own context