Cato is driven to create a better world for next generations and derives her energy from the intellectual challenge of solving complex problems. Combining this with developing associative qualities developed in her artistic past make her a true problem solver. Though idealistic, she is a pragmatic and flexible, always trying to understand the underlying drivers for unsustainable phenomena or actors’ positions.
At NewForesight Cato works on global market transformation strategies within several sectors, specifically cocoa and tea. In her projects she always applies her sense for complexity to analyze the systemic drivers for the unsustainable status quo. Sensitive to how each sector has its own dynamics, she uses her creativity and positivity to turn problems into opportunities while keeping the complex context in mind.
Prior to NewForesight Cato worked for two years as an independent sustainability consultant on several innovative market transformation projects, including multi-stakeholder processes with large multinationals and innovative initiatives redesigning international value chains and driving sustainable system change.
Cato holds a BA in Fine Arts