NewForesight CEO Lucas Simons and consultant William Saab were recently invited to participate in the 7th annual Arab Forum for Environment and Development conference in Amman, Jordan. This is the first time NewForesight travels to the Middle East and North African (MENA) region, in order to contribute to the discussion of sustainable food systems.

The topic of this year’s conference was the challenges and prospects of food security in Arab countries, a pressing topic in the region. Lucas was asked to partake as a discussant in two of the eight sessions, most relevant to NewForesight’s work.

The first session centred on the topic of bridging the food deficit and working towards self-sufficiency in the region. Arab countries are the most food import dependent countries in the world, and are highly vulnerable to price fluctuations of the international markets. Lucas introduced the S-Curve and the theory of change, which drives NewForesight’s work and can contribute to a sustainable solution for the problem at hand.

The second session Lucas participated in focused on value chains and food shortages. The objective of the session was to discuss the optimisation of supply chains in order to reach food security in the region. Lucas presented the Forces Model, which formed a crucial aspect to the discussion and was well received by the audience and other speakers on stage.

Lucas’ book Changing the Food Game was presented to print and television media from 14 countries. There were many questions, with particular interest in learning from global examples, and the relevance that they could have to the MENA region.