Since the publication of his first book, Changing the Food Game, NewForesight CEO Lucas Simons has been travelling the globe in order to deliver presentations on the theories and the model of change that are elaborated on in the book.

Before the book went to the printers on November 10, Lucas was asked to talk at an exclusive in-house presentation at Unilever in Rotterdam, the Netherlands. The audience included the President of Food and all Senior Vice Presidents of Food, with the topic being the role of business in sustainable market transformations. Lucas also spoke at a member meeting of the Royal Dutch Coffee and Tea Association (KNVKT), an organisation that protects the common interests of Dutch coffee and tea companies.

The end of November Lucas attended the Arab Environment 7 conference on the topic of food security in Amman, Jordan. He was a panellist in two sessions, offering his perspectives on the role that sustainable market transformation can play in enhancing food security.

In Washington D.C. in December, Lucas delivered a presentation at the Brown Bag Lunch meeting, held at IFC and organised for agriculture professionals. Lucas’ presentation also formed part of the Young Professional Event Series of the World Affairs Council. Also in the USA, Lucas participated in a small roundtable discussion at the Arcadia Center for Sustainable Food and Agriculture.

Online, Lucas hosted a webinar on SAI Platform on the topic of igniting sustainable market transformations in the agriculture sector, attended by professionals in the food and beverage industry. Lucas also lectured on how to achieve real impact in global food security to Kirchner Food Fellows, individuals with an interest in understanding how to use capital allocation to advance technological innovations which will change our abilities to meet the growing global challenge of food supply and food security.

Interested in attending a presentation based on the thinking elaborated on in the book in the future? Please check the events list on the website.