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A 5-day intense course on market transformation

NewForesight and Nyenrode Business University present an opportunity for you to join a 5-day ‘Changing the Game: Transforming your market towards sustainability’ program!


When: Monday 6th to Friday 10th of May
Where: Nyenrode University
Price: € 4.995,- (excl. VAT).
Special Duo Offer: Want to bring a colleague, client or supplier? Then the second person is only 1.499,- (excl. VAT). Please contact us if you are interested.

Interested? Apply here: changingthegamecourse@newforesight.com 

Deadline for registering is 30 of April 2019.


Sustainability is changing the world, rapidly. Only a few companies know what to expect. Future winners will be those who understand the dynamics of ongoing market transformation and the phases their companies and sectors will be going through.

NewForesight and Nyenrode Business University are joining forces and are offering a 5-day ‘Changing the Game Program’ for professionals who want to strengthen their knowledge on sustainability, understand how to tackle systemic challenges and become future thought leaders. Through the use of methods, tools, resources and plans, this program is designed to provoke, challenge and above all inspire participants to stimulate their contribution to sustainability through market transformation. NewForesight and Nyenrode Business University will share their years of experience, insights and research across 10 different sectors. These sectors include: construction, chemicals, tourism, education, healthcare, energy, agriculture, textiles, finance and gold.

After this week-long course you will be ready to align to global sustainability developments through your company’s strategic mission and the market you are operative in. By transforming your market through sustainability you will be changing the game!

If you are:

  • A Senior to mid-level executive, or leader of an organization (Corporate, CSO, Government, Research, Media etc)
  • A Practitioner, CSR manager, or sustainability champion
  • Passionate about making sustainable changes within your sector

Then this course is for you!

What will you gain from the Changing the Game Program?

  • a deep understanding of the market dynamics of your own sector and why it may be failing
  • a clear idea of the importance and urgency for your own organization to change its course of action and to seize opportunities, while making an impact
  • a clear plan of action on what to do, when, and how
  • an understanding of the business case behind the plan of action and materials to help you communicate this with conviction
  • membership into a growing global network of leaders who share the same vision and ambition to make structural changes to create more sustainable sectors
  • a free copy of the ‘Changing the Game‘ book when published

What are the main questions that will be addressed?

  • What is going on in my sector, country, in the world? Why are we having these sustainability challenges that we can’t seem to solve, and that keep returning, while we are trying hard?
  • How can you structurally solve them? What are the strategies and tactics?
  • What does this mean for my organization? How can I benefit from it? What are the threats and opportunities?
  • What does this mean for my role as a leader? How can I take actionable steps?

Who will be teaching?

The program will be given by course leaders Lucas Simons and André Nijhof, co-authors of the upcoming book ”Changing the Game”, the sequel to Lucas’ first book, “Changing the Food Game”. Next to the course leaders, several guest lecturers will present their application of the concepts in their own organizations.

Lucas Simons

Lucas has been involved in business and sustainability leadership for over 20 years. He has spent the last ten of those years founding and growing NewForesight Consulting – a leading management consulting firm specialized in sustainability, and SCOPEinsight – a rating tool for agricultural producers.  He has helped shape global initiatives including CocoaAction, the Organic Cotton Accelerator and was the first director of Utz certified. For his efforts, he has been honored as a Global Leader by the World Economic Forum, an Ashoka Fellow and a member of the Clinton Global Institute.

Lucas has presented on multiple sectors and is a highly demanded speaker.

Click here to see Lucas’s TEDx Presentation.

André Nijhof

Andre is a Professor of Sustainable Business and Stewardship at the Nyenrode Business University, where he works at the Center for Entrepreneurship Governance and Structure. Previous to being a professor Andre worked as a consultant at Q-Consult Advisors.

Andre has written and provided workshops on case study learning, teaching people with all levels of experience how to work through complex, real life challenges and create lasting, impactful solutions.

With almost 20 years of experience as a professor, program director and public speaker, Andre knows what it takes to teach people of varying backgrounds in a way that works for all.

What will the course look like?

The Changing the Game Program consists of 5 interactive workshop days. All days are scheduled from 09:30 until 19:00, but on the first day there is also an evening program. Therefore, participants are expected to have one overnight stay from the 6th until the 7th of May.

Day 1 Monday May 6th Backcasting Market Transformation:

The starting point for the Changing the Game program is creating understanding that the systems we operate in, are man-made. Instead of complaining about what is and is not possible, this program starts with creating a realistic view of what is going on in your sector and why it is as it is. This requires an application of the systems thinking that is introduced in the book. What are the characteristics of the different phases of market transformation? What explains the progress and fallback of market transformations that we recognize in our own practice? How does all of this relate to backcasting? And what are the burning questions you have about your own role in market transformations that you hope will be answered during the Changing the Game program?

Day 2 Tuesday May 7th Mapping the Journey:

Market transformation is ongoing. So instead of learning about the current phase of a market, like a photo, participants need to learn how to think, reason and communicate about the market transformation, as a movie. Speaking out in a convincing way about the transformation you envision for your sector is an important competence for anybody looking to contribute to sustainable market transformations. What sustainability issues were addressed in the past and are now, more or less, institutionalized? What are the pressing sustainability issues nowadays and how can the market dynamics around these issues be linked to the market transformation model? What are sustainability issues that will come in the future, but can be left for now?

Day 3 Wednesday May 8th Recognizing momentum:

Often we think that we have to come up with new initiatives to stimulate market transformation. Sometimes that is true, but often there are already more than enough initiatives. The issue is, only some gain traction while others may be a waste of time. Why? What does it tell us about the forces at play? What setbacks can be expected, how will I deal with them and what initiatives can foster a transition to the next phase in the market transformation process?

Day 4 Thursday May 9th Living my role:

Behind every initiative there are extraordinary people. Maybe you are already one of those people, or would like to be one of them. What is for sure is that you can only do this effectively if it fits with your own lifestyle and life story. So are you already living your role? What about your role in relation to the market transformation you are active in? What are your main contributions? What else would you like to do and what other contributions are crucial but can be initiated much better by others? What is the role of other market actors and how well do I know these different market actors? How can I translate my ambitions to these other people and will I dare to do this?

Day 5 Friday May 10th Embracing limiting beliefs:

The easy part of leadership is often speaking out about the things you want to do, while the most difficult part is facing the things that hold you back. Overcoming these limiting beliefs starts with recognizing them and embracing them. If you embrace them how does this change the things you would like to do? These limiting beliefs are often perceived as a weakness, which is not the case. Showing your weaker attributes to others often becomes a strength; it makes it easier for others to connect to and support your ideas in relation to achieving sustainable market transformation. How can you apply this to your role? How can this become a wave like a series of falling dominoes?


Further details on the course

  • Location: Breukelen
  • Dates: Monday 6th to Friday 10th of May 2019
  • Length: 5 days
  • Maximum available spots: 20
  • Timing: 9:30 – 19:00 hour
  • Language: English
  • Price: € 4.995,- (excluding VAT).
    • Special Duo Offer: Want to bring a colleague, client or supplier? Then the second person is only 1.499,- (excl. VAT). Please contact us if you are interested.

How do I apply?

For more information about the program or to express your interest in participating in the program, you can send an email to: changingthegamecourse@newforesight.com or register for the course-newsletter at the bottom of this page. Deadline for registering is 30 of April 2019.

What else should I know?

Participants will need to read the book “Changing the Food Game” before coming to the Changing the Game program. This creates a common language and interest in analyzing how the concepts from the book can be applied in the practice of the participant.

All participants are invited to join a WhatsApp group to start communicating already before the program and, more importantly, to continue the collective learning afterwards.

Interesting articles:

Are you curious to know more about what market transformation entails? The magazine P+ publishes inspiring articles on market dynamics and sustainability trends. In addition, the magazine issues thematic articles mainly focused on milestones within sustainability trends. In 2018, P+ Special published an article on market transformation, for the Dutch version and the English version. 

Deep-dive sector special articles: 

Construction sector 
Gold sector
Chemical sector 
Finance Sector 

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