Sustainability is not just about creating a vision. It requires hard work, and Rowena is all about putting sustainability strategies into action. For her, market transformation is about getting things done. Rowena is an expert in aligning sector stakeholders and keeping track of progress achieved. With an entrepreneurial mindset, she asks critical questions in all of the projects she is involved in and is consequently able to push things forward.
In her work for the Organic Cotton Accelerator, she has worked to turn the Foundation’s shared sector vision into a platform for collective action. She has helped to identify a value proposition for OCA, and is focusing on how OCA can further grow the movement towards a prosperous organic cotton sector, from farmer to consumer
Before joining NewForesight, Rowena worked at CSR Netherlands for five years. As a project manager, she co-facilitated sustainable market transformation trajectories for both the maritime and chemical sectors. To do so, she set a vision and ambition for each sector, and developed several projects for strategic implementation towards lasting change.
Rowena has a MA in International Relations and International Organization from the University of Groningen and was named as one of the ‘100 Dutch Young Leaders in Sustainability’ in 2016.