Guus’ work revolves around positive impact. Through holistic strategies, shared goals and convincing communication, he manages to encourage even the sceptics to join him. He also knows how to drive projects and people towards having real world impact, evidenced by his leading role in the Green Protein Alliance—a major multi-stakeholder collaborative effort with the goal of accelerating the transition towards a sustainable food system through increased consumption of vegetable protein.
After several months of development and stakeholder engagement, the GPA was successfully launched in June 2016, with the commitment of fourteen market players, two knowledge partners, and the support of the Dutch Government. Through his ongoing dedication to the GPA, as well as future involvement in the initiative, Guus enabled NewForesight to add another game-changing sustainability strategy to its track record, this time in the wider field of agro-food.
At NewForesight, Guus also co-leads our (strategic) communications work, building on his previous experience as a communication strategy consultant at Schuttelaar & Partners. He is the lead author of two chapters in an upcoming Springer publication on natural resource management, which lays out NewForesight’s vision on the future of voluntary sustainability standards. Guus holds an MSc in Science & Business Management and a BSc in Biology.
Contact Guus if you want to know how to turn your vision of sustainability into business value through development of comprehensive strategies, strong value propositioning, and organizational models to support implementation.