team

Guus ter Haar
 

Guus’ work revolves around positive impact. Through holistic strategies, shared goals and convincing communication, he manages to encourage even the sceptics to join him. He also knows how to drive projects and people towards having real world impact, evidenced by his leading role in founding the Green Protein Alliance and his work with the Global Sustainable Seafood Initiative.

With both GPA and the work for GSSI, Guus enabled NewForesight to add more game-changing sustainability strategies to its track record; an actionable strategy and business case to engage retail and food service in food sustainability, as well as driving structural change in seafood, a sector which supports approximately 12% of the world’s population.

At NewForesight, Guus also leads our (strategic) communications work, building on his previous experience as a communication strategy consultant at Schuttelaar & Partners. He is the lead author of two chapters in an upcoming Springer publication on natural resource management, which lays out NewForesight’s vision on the future of voluntary sustainability standards. Guus was named a Dutch Young Sustainability Leader and holds an MSc in Science & Business Management as well as a BSc in Biology.

Contact Guus if you want to know how to turn your vision of sustainability into business value through comprehensive strategies, strong value propositions, and organizational models to support implementation.