NewForesight has established  the 'Better Cotton Initiative Fast Track Program' on behalf of IDH, ICCO and Rabobank Foundation. A 20 million Euro fund has been established to help fast track and co fund the commitments of leaders in the garment sector to produce and source mainstream volumes of 'Better Cotton' and make their supply chains more transparant. Examples of first moving companies are IKEA, H&M, Levis, M&S and Ecom. Other committed retailers, traders and NGO's are currently being invited.