Floriculture Sustainability Initiative

Posted: Wednesday 9 May 2012

The floricultural sector is known for its innovative and high-tech character. At the same time the floricultural sector is facing challenges regarding sustainability. For example the sector is fragmented with 13 sustainability standards and regional focused projects. To move forward, the sector needs a common vision and an international, multi-stakeholder approach to face up to these challenges, more impact projects on the ground, alignment between standards and more demand for certified flowers. 

To facilitate this, the Floriculture Sustainability Initiative (FSI) is currently being shaped with the support of NewForesight and a growing number of international organizations. The aim is to develop an international sector vision on sustainability. The FSI will be officially launched during the Floriade2012.

The FSI is a multi-stakeholder structure representing the global floricultural sector and will align international and local interests with a pre competitive approach with the ultimate goal to mainstream sustainability in the floricultural sector. The FSI will do this by both creating an equivalency tool to increase transparency and efficiency amongst existing standards and systems, and by addressing high impact sustainability issues that have a regional character and need a global approach. An example is Lake Naivasha in Kenya where a global floriculture sustainability approach is required to prevent the area from ending up with serious ecological problems.

Both IDH and Productschap Tuinbouw have committed themselves by funding the FSI in the start up phase. Current Founding Members are ANCEF, BGI, BRO, EPHEA, Dutch Flower Group, Fair Flowers Fair Plants, FleuraMetz, FloraHolland, Hivos, Florint, LTO Noord Glaskracht, MPS, Pfitzer B.V., Rianforest Rescue International, Union Fleurs, VGB, Vereniging des Schweizerischen Blumengrosshandels, and WWF Kenya  and many stakeholders have expressed their interest to become a Founding Member.

Please visit the website www.floriculturesustainabilityinitiative.com for more information and follow us on Twitter: @FloricultureSI.

ASC launches standards and label

Posted: Wednesday 9 May 2012

The Aquaculture Stewardship Council (ASC), an organization with its own label for responsibly farmed seafood, opened its accreditation process for Tilapia on March 21 2012. This marks the essential first step towards farmed, ASC-certified seafood in supermarkets in a couple of months. ASC-certified tilapia will be available in Canadian, Dutch, French, Swedish, Danish and English supermarkets this summer. The ASC label indicates that the fish farm produces in an ecological and social responsible way.

Bas Geerts, Standards Director ASC, explains: “Since fish farming is one of the fastest growing food production systems in the world, its growth experiences some serious environmental and social ‘growing pains’. To address these social and environmental impacts the Worldwide Fund for Nature (WWF) initiated a series of eight global dialogue processes to develop standards in 2004. These multi-year, multi-stakeholder processes will lead to eight standards (four of which are final by now). As a crucial next step ASC developed a robust certification system for independent certifiers which will be used to certify fish farms globally. Only farms which meet ASC’s strict requirements for responsibly farmed seafood will be allowed to get the ASC label on their products. The first companies have already shown interest and will get this quality mark in 2012. ASC launches the standards in stages to the market, starting first with tilapia (March 2012) and pangasius (April 2012), followed by the bivalves and abalones a few months later. Standards for salmon, shrimp, and trout are in their final draft versions, and are expected to be handed to ASC later in 2012.”

NewForesight supports ASC with a variety of projects, ranging from preparation for the accreditation process to internally benchmarking the various ASC standards. We wish ASC the best of luck with launching the standards in the coming period.  In the future ASC aims to include other fish species to its program.

For more information about ASC click here

Grow Africa Investment Forum

Posted: Monday 7 May 2012

Lucas Simons, NewForesight’s founder, participates at the Grow Africa Investment Forum on May 9, in Addis Ababa (Ethiopia). The event is organized by the African Union Commission, NEPAD Agency and the World Economic Forum. Lucas Simons will be one of the 200 high-level leaders of business, government, international and donor organizations as well as farmer and civil organization that are invited. Together they will engage in dynamic discussions about concrete investment opportunities in seven countries of Sub-Saharan Africa. Other examples of participants are Prime Minister Meles Zenawi of Ethiopia and President Paul Kagame of Rwanda and President Jakaya Kikwete of Tanzania.

The goal of this event is to attract private-sector investment and to deepen public-private collaboration to enable sustainable agricultural growth in Africa. Lucas Simons will engage in interactive dialogue with other industry leaders from financial services, IT/Telecom, and infrastructure, as well as the food, agriculture and retail industries about innovation in information technology and telecommunications. The main questions that will be discussed are what actions all stakeholders can take to enable sustainable investment, and what are the key opportunities and barriers to investment by this industry in African agriculture?

For more information about the Grow Africa Investment Forum click here

The 3 Ps of Food Security

Posted: Thursday 3 May 2012

May 15 Lucas Simons gives a keynote speech at the Societal Café ‘The three Ps of food security’ (het Maatschappelijk Café ‘De drie P’s van voedselzekerheid), where (SME) entrepreneurs that contribute to a sustainable economy are the central theme. Lucas will talk about the role that entrepreneurs play to bring about a market driven system change in the agricultural sector in Africa that is required to realize food security. In 2011 the World Economic Forum appointed Lucas as Young Global Leader for his dedication and performance in the field of sustainable trade, agriculture and rural society development.

Complementary to the lecture, four Dutch entrepreneurs will pitch the way they contribute to worldwide food security with a commercial approach. Hence, not out of philanthropy but as part of business operations. Furthermore, there is a House of Commons debate and the best entrepreneur of the evening will be elected.

In the last decade six out of ten world’s fastest growing economies were in Africa. At the same time food security keeps on being challenging for this continent regardless of all the technology and support. The Societal Café is initiated by the consultancy company Schuttelaar & Partners together with Wageningen UR, KLV, the ministry of EL&I, MVO Nederland, StartLife and UtrechtInc. They believe there are great opportunities for Dutch trade and industry to participate in the African economic progress and to contribute to local food security at the same time.  

The event takes place at the 'Caballerofabriek' in The Hague. Entrance is free.

To register click here

For more information click here

Sustainable market transformation in progress

Posted: Monday 23 April 2012

Spotlight on the poultry sector

In January 2012, the first move has been made towards the next phase of sustainable market transformation in the poultry sector in Europe: the official abolishment of the battery system. However, despite the early announcement by the EU in 1999, the sector has only partially adapted to this prohibition.

Subsequently, an unexpected scarcity has occurred and the prices of brown free-range eggs have risen from EUR 7 per 100 eggs (at the beginning of 2012) up to EUR 12 at the moment. An integrated chain approach should lead towards a better balanced supply and demand on the market.

At the same time PLUS supermarket, a Dutch retailer announced to transform the complete egg assortment into free range eggs. This means they completely abandon the sale of barn eggs; PLUS is capitalizing on this first mover advantage right now. Retailers in the UK are actually far ahead; Marks&Spencer only sells free range eggs, Sainsbury’s announced earlier this year they will not use cage eggs  at all anymore in their private label products. Their private label assortment consists already of free range eggs.  Which European retailers will follow?

NewForesight* is pleased to see this market transformation process in progress:  with these new developments the poultry sector finds itself in the fourth phase of the S-curve of sustainable market transformation.  The S-Curve has been developed to make a distinction between four different phases of sustainability market transformation, each with its own characteristics. The developments in the poultry sector show that sustainable transformation is becoming successful and the speed of change is accelerating. With joined efforts, coordinated agendas and governmental policies in place, final barriers are being removed with the result that sustainability is becoming a market qualifier in the poultry sector.

* NewForesight was not actively involved in this transformation process.

 

On the road to 25% Sustainable Coffee Sales

Posted: Thursday 5 April 2012

The GDP of many developing countries depends heavily on the cultivation of coffee. Global coffee consumption is growing, while at the same time production is suffering from poor production practices, under-investment and adverse climate conditions. The IDH Coffee Program has been formed to bring the coffee sector to the next level of sustainable market transformation. 

March 1st marks the start of the next phase in the IDH Coffee Program. A comprehensive strategic program has been developed to transform the coffee sector and to have 25 percent of all global coffee sales produced sustainably. This means that approximately 4,3 million farming families will be reached. The program starts in four countries: Brazil, Vietnam, Uganda and Ethiopia. NewForesight will now be supporting the next stage, as the governance and implementation of the program are rolled out and more countries and more stakeholders get involved.

“I am very proud that individual coffee producers realize the importance of a sustainable sector and that collaboration is the only way to achieve sustainable results.”, states Lucas Simons of NewForesight. The coffee sector is now, once again, becoming the place where sustainability gets reinvented. Four of the world’s largest coffee roasters, Nestlé, Kraft Foods, Sara Lee and Tchibo, have united under the wings of the Sustainable Trade Initiative. Together they are working on the issues that define whether the sector is able to create a market where sustainability is the norm rather than the exception. These issues concern four main subjects: access to finance, standard alignment, climate change and sustainable production. The involved industry partners understand that these issues cannot be tackled by them as individual companies. All stakeholders will have to rally together. NewForesight is supporting them to work through the implications of redefining their approach to sustainable coffee.