The floricultural sector is known for its innovative and high-tech character. At the same time the floricultural sector is facing challenges regarding sustainability. For example the sector is fragmented with 13 sustainability standards and regional focused projects. To move forward, the sector needs a common vision and an international, multi-stakeholder approach to face up to these challenges, more impact projects on the ground, alignment between standards and more demand for certified flowers.
To facilitate this, the Floriculture Sustainability Initiative (FSI) is currently being shaped with the support of NewForesight and a growing number of international organizations. The aim is to develop an international sector vision on sustainability. The FSI will be officially launched during the Floriade2012.
The FSI is a multi-stakeholder structure representing the global floricultural sector and will align international and local interests with a pre competitive approach with the ultimate goal to mainstream sustainability in the floricultural sector. The FSI will do this by both creating an equivalency tool to increase transparency and efficiency amongst existing standards and systems, and by addressing high impact sustainability issues that have a regional character and need a global approach. An example is Lake Naivasha in Kenya where a global floriculture sustainability approach is required to prevent the area from ending up with serious ecological problems.
Both IDH and Productschap Tuinbouw have committed themselves by funding the FSI in the start up phase. Current Founding Members are ANCEF, BGI, BRO, EPHEA, Dutch Flower Group, Fair Flowers Fair Plants, FleuraMetz, FloraHolland, Hivos, Florint, LTO Noord Glaskracht, MPS, Pfitzer B.V., Rianforest Rescue International, Union Fleurs, VGB, Vereniging des Schweizerischen Blumengrosshandels, and WWF Kenya and many stakeholders have expressed their interest to become a Founding Member.
Please visit the website www.floriculturesustainabilityinitiative.com for more information and follow us on Twitter: @FloricultureSI.



