Vision 2020 Stakeholder webinars (took place in 2015)
For a strategy to work the input from key stakeholders is essential. To involve all interested parties in the 4CA and SCP collaboration framework, we facilitated two webinar sessions in May 2015, enabling all stakeholders to participate by lowering the logistical barrier to join. The webinar introduced the wider coffee community to the objectives of the Vision 2020 campaign. The valuable input and broad engagement that resulted from these webinars strengthened engagement on a collaborative way of working that can structurally change the coffee sector.