OCA Development Phase (took place in 2015)
Crucial to an impactful strategy is an insightful analysis. In our analysis, we found that the business cases of value chain players in the cotton sector are insecure under current circumstances. The farmer neither has access to quality organic cotton seeds, nor the finance needed to invest in it. In addition, farmers do not always find a buyer for their produce at the time of sale. The retailer, on the other hand, is unsure of the integrity of the organic cotton garments being purchased. Initiatives to change this in the sector are fragmented and lack punching power. As a result, we delivered a sustainability strategy that formulated a clear route to a better business case for all. To move towards implementation, we set-up and are currently the Secretariat of the organization that is managing this process.
Europe, United States, India.