Floriculture Sustainability Initiative (took place in 2013)
Moving from fragmentation to collaboration is a great step for sustainability. In 2015, over fifty industry leaders in the floriculture sector pledged to have 90% of their flowers and pot plants responsibly sourced by 2020 through their commitment to the Floriculture Sustainability Initiative (FSI), an initiative of IDH. We supported IDH in facilitating the development and implementation of a sustainability initiative in the floriculture sector. At that point, the sector had various initiatives, but sustainability was far from mainstream. The challenge of aligning thirteen different standards was ultimately turned into an opportunity to develop a global vision and uniform standard on sustainable production for and by the industry, and led to great improvements in alignment and trust in the sector.