4C Association Business Model Development (took place in 2011)
To improve the economic, social and environmental conditions of coffee production, all relevant coffee stakeholders must work together. To come to the stage of operationalizing a joint strategy, it is important to establish an organization that can implement such a strategy and ensure that it lasts over time. After having established its membership and operational procedures, we redefined the 4CA’s business model. The new model included some key changes, such as the separation of the 4C Standard and the 4C Association Platform, and also created the opportunity to move towards a fee-for-services model. With this, 4CA was well-equipped to become an impact-driven and financially sound association for the entire coffee sector.