Keypartner

World Cocoa Foundation
 

Towards a thriving cocoa sector for generations to come

The client

The World Cocoa Foundation is an international membership organization that promotes sustainability in the cocoa sector.

Tough challenge

Despite significant investments made by the public, private, and non-profit sectors in initiatives aimed at sustainability in the cocoa sector, cocoa farms continue to face significant challenges. Ageing trees, depleted soils, and lack of good agricultural practices are leading to suboptimal production, while community welfare is being undermined by child labor, gender inequality and a lack of proper education. Too many farmers are trapped in a cycle of economic and social decline, and cocoa farming is losing its appeal as a viable livelihood among younger generations. Predictions for the future suggest that there will not be enough cocoa supply by 2020 to attend to consumer demand.

Shared opportunity

Through WCF, the industry is committed to collaborating to create a rejuvenated and economically viable cocoa sector. CocoaAction is WCF’s voluntary industry-wide strategy that aligns the world’s leading cocoa and chocolate companies, origin governments, and key stakeholders on a cocoa sustainability strategy.

NewForesight has been working with WCF since the inception of CocoaAction in 2013. We supported WCF on both strategic and technical levels in the design and implementation of the strategy: we defined the sector wide strategy; set-up the workstream structure and defined which parties would lead the implementation of specific strategic topics; and designed the roadmap towards future goals. We also led the way in promoting good quality planting material, coordinating industry input on the upcoming ISO standard on sustainable and traceable cocoa, and developing a farmer economic model to predict impact. Since the start of CocoaAction, we have seen trust growing between industry stakeholders. At present, this trust is extending to other sector stakeholders. This is already creating opportunities for many smallholder farmers in Ghana and Ivory Coast, and is also contributing to CocoaAction companies’ competitive edge in the market, as well as to a stable supply chain.

Alignment with the upcoming CEN/ISO standard for sustainable and traceable cocoa (ongoing since 2014)

Channelling interventions through a standard facilitates the process of worldwide implementation. Through coordination and alignment, we aided CocoaAction companies worldwide to speak with a single voice in the standard’s development process, which enabled CocoaAction’s thinking and KPIs to be included as requirements in the prEN ISO/DIS 34101-series. We supported WCF in turning the upcoming international standard for sustainable and traceable cocoa into an opportunity that could expand CocoaAction's impact and reach.

Sectors

Sectors

Cocoa

Countries

Countries

Côte d’Ivoire, Ghana.

Related projects

Related projects

Design of the CocoaAction strategy and organizational structure, Development of the CocoaAction 5-year RoadmapCocoaAction M&E Guide, CocoaAction Primer, CocoaAction Community Development Manual, Farmer Economic Model, SDM ECOM Ghana, SDM Barry Callebaut CDI, SDM Cargill CDI, SDM Mars Indonesia

Development of the CocoaAction 5-year Roadmap (finalized in 2016)

The implementation of an impactful strategy requires continuous monitoring and adaptation in line with contextual dynamics. NewForesight's strategy review and redesign process provided WCF with a valuable opportunity to re-align stakeholders with CocoaAction, and to strengthen strategic elements of CocoaAction’s critical path. The roadmap defines which steps should be taken, when and by whom; and which stakeholders should be involved.

Sectors

Sectors

Cocoa

Countries

Countries

Côte d’Ivoire, Ghana.

Related projects

Related projects

Design of the CocoaAction strategy and organizational structure, Alignment with the upcoming CEN/ISO standard for sustainable and traceable cocoaCocoaAction M&E Guide, CocoaAction Primer, CocoaAction Community Development Manual, Farmer Economic Model, SDM ECOM Ghana, SDM Barry Callebaut CDI, SDM Cargill CDI, SDM Mars Indonesia

CocoaAction Primer (finalized in 2016)

Keeping relevant stakeholders involved is key for expansion of strategy and impact. Moving into the implementation phase meant that communicating the ‘why, how and what’ of CocoaAction became increasingly important. We supported WCF in the development of the CocoaAction Primer, which provides an overview of the decisions and developments which have enabled the CocoaAction strategy that exists today. The primer is designed as an evolving document that provides interested stakeholders with a clear, high-level overview of what CocoaAction is, what it does, and what it aims to achieve.

Solutions

Solutions

Communication

Sectors

Sectors

Cocoa

Countries

Countries

Côte d’Ivoire, Ghana.

Related projects

Related projects

Design of the CocoaAction strategy and organizational structure, Alignment with the upcoming CEN/ISO standard for sustainable and traceable cocoa, Development of the CocoaAction 5-year Roadmap, CocoaAction Results FrameworkCocoaAction M&E Guide, CocoaAction Primer, CocoaAction Community Development Manual, Farmer Economic Model, SDM ECOM Ghana, SDM Barry Callebaut CDI, SDM Cargill CDI, SDM Mars Indonesia

CocoaAction Community Development Manual (finalized in 2016)

To not loose sight of the target an implementation manual is key: an aligned approach and shared definition of success are important elements of scaling up the transition towards a sustainable cocoa sector. We supported WCF in the development of the Community Development Manual, which provides CocoaAction companies and their implementing partners guidance on what the Community Development commitments are, why these commitments were chosen, and how success will be measured.

Sectors

Sectors

Cocoa

Countries

Countries

Côte d’Ivoire, Ghana.

Related projects

Related projects

 

Design of the CocoaAction strategy and organizational structure, Alignment with the upcoming CEN/ISO standard for sustainable and traceable cocoa, Development of the CocoaAction 5-year Roadmap, CocoaAction Results FrameworkCocoaAction M&E Guide, CocoaAction Primer, Farmer Economic Model, SDM ECOM Ghana, SDM Barry Callebaut CDI, SDM Cargill CDI, SDM Mars Indonesia

CocoaAction M&E Guide (finalized in 2016)

For continuous improvement of strategy and impact a sound M&E system is essential. We supported WCF in the development of the CocoaAction M&E Guide. This has allowed WCF to provide guidance on data collection, and to produce data as consistent as possible across all CocoaAction companies. Quality and aligned data is key for measuring the overall sustainability progress made in the cocoa value chain, for unlocking learning, and for continuously improve the CocoaAction strategy.

Sectors

Sectors

Cocoa

Countries

Countries

Côte d’Ivoire, Ghana.

Related projects

Related projects

Design of the CocoaAction strategy and organizational structure, Alignment with the upcoming CEN/ISO standard for sustainable and traceable cocoa, Development of the CocoaAction 5-year Roadmap, CocoaAction Results Framework, CocoaAction Primer, CocoaAction Community Development Manual, Farmer Economic Model, SDM ECOM Ghana, SDM Barry Callebaut CDI, SDM Cargill CDI, SDM Mars Indonesia

Farmer Economic Model (finalized in 2015)

Strong data is vital to come to correct insights. The Farmer Economic Model, jointly developed by WCF and NewForesight, is focused on two main topics: determining a viable farm economy for cocoa farmers, and measuring the expected business impact of farm-level interventions. The model—which was independently assessed and recommended for investigating cocoa farm development by the chair of Agricultural & Resource Economics at the University of California, Berkeley— allows users to set a variety of farm-level variables to predict the impact of interventions on an individual farm’s business case 15 years into the future. This has provided an essential tool for improving interventions and for driving progress towards sustainability.

Solutions

Solutions

Economic modelling

Sectors

Sectors

Cocoa

Countries

Countries

Côte d’Ivoire, Ghana

Related projects

Related projects

Design of the CocoaAction strategy and organizational structure, Alignment with the upcoming CEN/ISO standard for sustainable and traceable cocoa, Development of the CocoaAction 5-year Roadmap, CocoaAction Results FrameworkCocoaAction M&E Guide, CocoaAction Primer, CocoaAction Community Development Manual, SDM ECOM Ghana, SDM Barry Callebaut CDI, SDM Cargill CDI, SDM Mars Indonesia

CocoaAction Results Framework (took place in 2014)

A commonly agreed upon results framework directs all efforts in the same direction. We supported WCF in the development of a shared Results Framework for the CocoaAction companies, which strengthened their alignment and also served as a tool to engage relevant stakeholders.

Sectors

Sectors

Cocoa

Countries

Countries

Côte d’Ivoire, Ghana.

Related projects

Related projects

Design of the CocoaAction strategy and organizational structure, Alignment with the upcoming CEN/ISO standard for sustainable and traceable cocoa, Development of the CocoaAction 5-year RoadmapCocoaAction M&E Guide, CocoaAction Primer, CocoaAction Community Development Manual, Farmer Economic Model, SDM ECOM Ghana, SDM Barry Callebaut CDI, SDM Cargill CDI, SDM Mars Indonesia

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