Lucas Simons

A brainstorm with our CEO and founder is like entering a tornado of ideas. His book Changing the Food Game  is an example of how these ideas can become reality, create momentum and drive lasting change. To get an idea of how Lucas is translating his ideas into sustainable sector transformations, his TedX talk can be seen here. It is this kind of visionary leadership that has driven the strategies and successes of many of our flagship projects.

CocoaAction: read about how the third phase of market transformation can be organized.
Organic Cotton Accelerator: see how the combination of facilitation, strategy and technical knowledge can drive momentum and change.
Service Delivery Models: find out how business case thinking and economic modelling can ignite innovation.

Lucas is always seeking sustainability solutions in the market. Previously, Lucas was the first director of UTZ CERTIFIED (2002-2008) – a leading global certification and sustainability standard organization for sustainable coffee, cocoa and tea. Besides NewForesight, he founded SCOPEinsight, which is a farmer organization assessment company bridging the gap between professional farmer organizations, markets and sources of finance. He also established Explorement which invests in social entrepreneurs who dream big, think global and act local.

His sustainability efforts do not go unnoticed. In 2011, he was honored as Young Global Leader by the World Economic Forum for his commitment and accomplishments in the field of sustainable trade, agriculture and rural development. In 2013, he became an Ashoka Fellow for his pioneering role as a social entrepreneur and a systemic change maker. And in February 2015, Lucas was announced as a member of the Clinton Global Initiative (CGI) – an initiative of the Clinton Foundation which convenes global leaders to create and implement solutions to the world’s most pressing challenges.

Lucas holds an MSc in Environmental Hygiene from Wageningen University and an MBA with merit from Tias-Nimbas Graduate School of Management.

Contact Tessa if you would like to invite Lucas to inspire your organization, your company or your students. He loves to teach at (business) universities or stir up a boardroom.

Learn more about Lucas in his video:

Joost Gorter

If you are looking for that ‘’oh, wow, never thought of it that way’’ moment, it is time to talk to our senior consultant Joost. He is our in-house specialist for finding new perspectives and alternative routes that can give you the business edge you were aiming for.

Previously, Joost has worked for the World Bank, GIZ, USAID, the United Nations and the Dutch Government, amongst others; in locations including Washington DC, China, Afghanistan and Bangladesh. Joost obtained an MA with honors in International Relations and Economics from the Johns Hopkins University School of Advanced International Studies (SAIS) on a Fulbright Scholarship, and holds an MA in History from the University of Amsterdam. His varied background has shaped his unique perspective and charming wit that has given many of our clients the inspiration they need to take their sustainability strategy to the next level.

Joost has been involved in the initial phase of several sustainable market transformations, principally in agri-commodity sectors such as coffee, cocoa and cotton. He has helped structure sector-wide coalitions that have transformed the entire sector towards more sustainable practices, and has continued to work with these coalitions to design strategies that can scale-up their potential. Joost supported the Sustainable Coffee Program as interim manager throughout its development phase, and did so again after its merger with the 4C Association to form the Global Coffee Platform. He also managed the start-up phase of CocoaAction with the World Cocoa Foundation,  as well as for the Organic Cotton Accelerator  with a group of companies and foundations.

For instant inspiration, read this publication that Joost has contributed to on how to drive a sector transformation.

Contact Joost if you are looking for ideas and somebody who can translate your sustainability ideas into action.

William Saab

Will is our analytical mastermind. The insightful models he creates lay the groundwork for winning sustainability strategies and services. As a consultant at NewForesight, he leads our work in economic and quantitative analysis, which includes building dynamic models to measure the agronomic and/or economic impact at farm, company, and sector level; and statistical analysis of impact data. Will uses the insights from these models to translate sustainability strategies into long-term roadmaps and practical interventions.

For IDH’s Service Delivery Models study, Will analyzed the economic sustainability and impact of sustainability programs on the farm, service provider and investor levels across companies in the cocoa, coffee, and spices sectors in different geographies.

In CocoaAction, his Farmer Economic Model helped cocoa sector stakeholders to understand the long-term effect of their interventions on the farmer business case, which has played an important part in building momentum for sustainability in the cocoa industry.

Will’s background as a strategy consultant with Booz & Company gives him a solid base upon which to build sustainability solutions for NewForesight. Previously, he was based in Lebanon and the Netherlands, where he supported both public (incl. education, healthcare, labor policy) and private (incl. FMCG, finance, oil & gas) clients. Will has an MA with honors in International Relations and Economics from the Johns Hopkins University School of Advanced International Studies (SAIS) and an MA with first class honors in Social and Political Sciences from the University of Cambridge.

Contact Will if you are interested in economic modelling: from farm to sector level.

Guus ter Haar

Guus’ work revolves around positive impact. Through holistic strategies, shared goals and convincing communication, he manages to encourage even the sceptics to join him. He also knows how to drive projects and people towards having real world impact, evidenced by his leading role in founding the Green Protein Alliance and his work with the Global Sustainable Seafood Initiative.

With both GPA and the work for GSSI, Guus enabled NewForesight to add more game-changing sustainability strategies to its track record; an actionable strategy and business case to engage retail and food service in food sustainability, as well as driving structural change in seafood, a sector which supports approximately 12% of the world’s population.

At NewForesight, Guus also leads our (strategic) communications work, building on his previous experience as a communication strategy consultant at Schuttelaar & Partners. He is the lead author of two chapters in an upcoming Springer publication on natural resource management, which lays out NewForesight’s vision on the future of voluntary sustainability standards. Guus was named a Dutch Young Sustainability Leader and holds an MSc in Science & Business Management as well as a BSc in Biology.

Contact Guus if you want to know how to turn your vision of sustainability into business value through comprehensive strategies, strong value propositions, and organizational models to support implementation.

Silvana Paniagua

Silvana turns our thoughts and theories into telling visuals. As an associate consultant she is based in Madrid but indispensable to our team. Her creativity seems to know no boundaries. She developed the visuals used in CocoaAction and the Organic Cotton Accelerator, amongst many other projects.

Silvana’s strategic mind complements her creative talents. She has been part of CocoaAction since its inception, and contributed to the foundational thinking that led to one of the most comprehensive industry sustainability strategies across the globe. Currently, she is focusing on the coffee sector, where she is working on a coffee strategy for Tchibo, which will lead to a practical roadmap and targeted interventions.

Silvana has a BA in Architecture from ITESM (Instituto Tecnologico y de Estudios superiores de Monterrey) in Mexico, and an MSc in Engineering at the Technical University in Delft. She is also currently pursuing a PhD in sustainability-driven projects at the Delft Institute of Technology.

Contact Silvana if you are looking for creative solutions for your sustainability goals.

Wouter van Monsjou

When in need of a quantitative sustainability analysis; get in touch with Wouter. Wouter is Associate Consultant  at NewForesight and his quantitative mind and skillset are impressive. The insights derived from his statistical and sensitivity analyses have helped to develop sustainability strategies and business models for many of our clients who operate in agro-commodity supply chains.

Wouter has played an important part in designing IDH’s Service Delivery Model methodologywhich is increasingly gaining recognition and traction. His analysis of the long-term effects of interventions targeted at improving the farmer business case has provided an important knowledge base for designing service improvements that will positively impact hundreds of thousands of farmers’ worldwide. An example of a case report can be found here.

Additionally, for the Organic Cotton Accelerator, Wouter has worked on economic modeling in order to contribute towards a better understanding of the business case of the farmer, and to help design interventions that will improve it.

Wouter holds an MSc in Business Administration from the University of Amsterdam.

Renée Engelsman

Renée is dedicated to confronting the bigger stories behind social problems. An entrepreneur at heart, she dares to think big and she is not afraid to shake up the status quo. With her holistic, lateral thinking combined with a deep sense of cross-cultural understanding, she is a skilled facilitator who finds synergies within the most diverse of groups. She knows how to get the best out of everybody, and she uses her creativity to drive innovative processes and solutions.

At NewForesight, Renée works on one of our most forward looking projects in the cocoa industry. Her solid, complex analyses to find the criteria that impacts investments on farmers in the cocoa industry is crucial to achieving the goal of lifting thousands of farmers out of poverty. She also plays a vital role in several Service Delivery Model cases where she applies her innovative thinking to help revolutionize the way services are delivered to smallholder farmers across different sectors.

Prior to NewForesight, Renée worked for three years as a Strategy and Transformation Consultant at Capgemini where she worked on projects using technology to facilitate systemic solutions for sustainability. She has a degree in European Law (LLM) and an MSc in Innovation Management from the University of Utrecht.

Laurens Speelman

As one of the select few to be able to list ‘Complexity’ as one of his degrees, Laurens quickly grasps complex issues, is an expert in big data analytics, and has a knack for designing and programming computer simulations.

Laurens has developed highly data-driven solutions with local relevance. He does this by working together with stakeholders who have diverse cultural and academic backgrounds, ranging from local fishermen and farmers to professors, ministers, and managers. He has broad as well as in-depth methodological knowledge and can quickly identify and implement appropriate analytical methods to develop high-quality and innovative solutions to complex sustainability challenges.

Using this affinity for complexity and an analytical mindset, Laurens is in the core of NewForesight’s analytical and modelling work, spending most days on the Service Delivery Model that we do in support of our partner IDH.

Laurens holds a PhD degree in Engineering and the Environment from the University of Southampton, and MSc degrees in Complexity Science (University of Southampton) and Environmental Science (Wageningen University). At Wageningen University and Research, he worked with a model for dynamic water resources and crop production, which culminated in a journal publication on the effects of adaptation options on crop production and water resources in river basins in India. Before coming to NewForesight, Laurens worked as a strategy consultant at Spring Associates in Amsterdam and worked in international development in Tanzania and in The Netherlands.

Julie Phillips

Julie creates focus where there is chaos and takes NewForesight’s projects to the next level with her great enthusiasm for innovative thinking. Don’t let her calm appearance fool you: Julie critically observes every situation and comes with sharp thoughts and concrete ideas.

At NewForesight, Julie plays a vital role in supporting the World Cocoa Foundation on the next phase of CocoaAction. In this project she applies human-centered design to rethink how the cocoa sector can approach sustainability issues in an inclusive and collaborative way. Julie is also active in several Service Delivery Model cases where she discovers new and effective pathways for delivering services across different sectors.

Julie always takes an inclusive holistic approach to sustainability and is specifically interested in how people and the environment interact. She puts this into practice at NewForesight by strategically reviewing how the Sustainable Development Goals (SDGs) deliver an effective framework for progress.

Prior to NewForesight, Julie worked as a Sustainability Consultant at Price Waterhouse Coopers. There, some of her projects looked to use digital disruption for development, while others developed/provided guidance to the GRI and the UN Global Compact on how businesses can use the SDGs for reporting.

Julie holds an MSc in Sustainable Development and Social Business from HEC Paris.

Cato Koole

Cato is driven to create a better world for next generations and derives her energy from the intellectual challenge of solving complex problems. Combining this with developing associative qualities developed in her artistic past make her a true problem solver. Though idealistic, she is a pragmatic and flexible, always trying to understand the underlying drivers for unsustainable phenomena or actors’ positions.

At NewForesight Cato works on global market transformation strategies within several sectors, specifically cocoa and tea. In her projects she always applies her sense for complexity to analyze the systemic drivers for the unsustainable status quo. Sensitive to how each sector has its own dynamics, she uses her creativity and positivity to turn problems into opportunities while keeping the complex context in mind.

Prior to NewForesight Cato worked for two years as an independent sustainability consultant on several innovative market transformation projects, including multi-stakeholder processes with large multinationals and innovative initiatives redesigning international value chains and driving sustainable system change.

Cato holds a BA in Fine Arts