The Better Cotton Initiative (BCI) is a multi-stakeholder initiative that aims to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future. BCI aims to transform cotton production worldwide by developing Better Cotton as a sustainable mainstream commodity. In order to support and stimulate the market uptake of better cotton, BCI desired an improved traceability and market claim strategy.
Being able to trace cotton back to its origins, improvements in the value chain are easier to implement and to manage. At the moment traceability to a farm level proved to be difficult after the final process of garmenting. NewForesight was asked to identify different credible and cost-efficient strategies to link better cotton production at farm level to the claim of better cotton in end markets. This way, BCI’s strategy would tailor to the wish of retailers and brands that wanted to show that they are on a journey towards the use of 100% Better Cotton.
In a short span of time NewForesight led a working group of industry professionals to devise different supply chain traceability strategies. Through a series of 5 sessions the working group: 1) was trained to create a common understanding of traceability dynamics, 2) identified the traceability challenges, opportunities, and necessities per part of the cotton supply chain, and 3) acknowledged the marketing and communications needs for BCI. The new traceability and market claim strategy recommended by NewForesight and the working group was accepted by the Steering Committee and translated into relevant operational procedures.
Better Cotton Initiative (BCI)