The floricultural sector was fragmented, with 13 sustainability standards and regional focused projects. Instead of promoting sustainability this fragmentation was hampering actual implementation. To move forward, the sector needed a common vision and approach.
NewForesight supported IDH in founding the Floriculture Sustainability Initiative (FSI). The initiative was set up to benchmark cut flower standards and promote sector sustainability with the objective to mainstream sustainability in the floricultural sector.
NewForesight assisted the establishment of the FSI with a sound business plan 2013-2015, a tool for the comparison of flower standards, a governance and working structure. Within the structure, international and local interests are aligned with a pre-competitive approach.